Apple may pay Google $1 billion a year to power new Siri

07-Nov-2025

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Apple is reportedly closing in on a major agreement with Google to license the Gemini artificial intelligence model. 

This deal, which could cost the Cupertino giant around $1 billion annually, would allow it to use Google’s most powerful AI system to power a revamped version of Siri, according to Bloomberg’s Mark Gurman.

While Apple has always pushed to rely on its own technology for core software capabilities — and has been heavily promoting Apple Intelligence while developing in-house AI models — the iPhone maker appears to be lagging slightly in the AI race. 

Now, according to Bloomberg’s report, Apple views Google’s Gemini as a temporary solution until its own systems are robust enough. If the deal is finalised, the centrepiece of this partnership would be Google’s “Gemini” model, which reportedly includes approximately 1.2 trillion parameters, far surpassing Apple’s current cloud-based AI models (around 150 billion parameters).