Sridhar Vembu reveals mantra to run successful business

28-Aug-2026

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Zoho founder Sridhar Vembu advises engineers, scientists, and doctors aspiring to be entrepreneurs to engage in sales calls to learn crucial communication and resilience skills. He emphasizes that technical expertise alone isn't enough; convincing customers to buy is essential for business survival. 

Vembu also highlights challenges from rising AI-related tech costs, urging software to become more memory-efficient. He warns of a potential AI investment correction but believes in AI's long-term potential, reflecting on evolving industry demands and entrepreneurship lessons.