I'm over the moon excited about India, says Apple CEO Tim Cook

04-May-2026

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Apple CEO Tim Cook emphasized India's significance as a key growth market due to its expanding middle class and large smartphone and PC user base. 

Apple reported strong double-digit growth there, opening its sixth retail store and expanding local manufacturing and pricing strategies to attract first-time buyers with more affordable products like the MacBook Neo. 

Beyond consumers, Indian enterprises are increasingly adopting Apple devices, positioning India as a major future growth engine for the company with ongoing investments and product offerings tailored to the market.