Apple tops premium phone market in India with record iPhone sales

07-Nov-2025

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Apple led the premium Indian smartphone market by value of shipments in Q3 of 2025, following the launch of the iPhone 17 series. 

According to Counterpoint’s Monthly India Smartphone Tracker, the third quarter of 2025 saw India’s smartphone segment grow by 5 percent year over year, achieving its highest-ever quarterly value. 

The surge was influenced by festive sales, heavy discounts, and a growing trend toward premium handsets.

The research underscores the shift in consumer preference, with the premium smartphone segment posting a 29 percent year-over-year growth. 

This contributed to an 18 percent overall increase in market value, while the average selling price rose by 13 percent. 

Apple’s strong performance was propelled by continued demand for the iPhone 15 and iPhone 16 series, and the iPhone 17 launch, which outpaced its predecessor in demand. 

The report attributes Apple’s 28 percent value share in India to its premium offerings and the ongoing shift in consumer buying behaviour.