Tim Cook steps down as CEO at Apple

02-Sep-2026

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Phil Schiller, a longtime Apple executive pivotal in shaping products like the iPhone and co-creating the App Store, is stepping down from leading the App Store and product events but will remain at Apple as an Apple Fellow. 

This transition, following Tim Cook's CEO departure and John Ternus's succession, signals a broader leadership shift within Apple. Responsibilities for the App Store move to Eddy Cue's services division, and event leadership passes to Nola Weinstein, reflecting Apple's ongoing executive changes amid regulatory and legal challenges.