Apple launches Apple Store app in India

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Apple has launched the Apple Store app in India, which has been available in its other markets for years. The app is available for download on the App Store. The app is meant to streamline access to Apple’s products and services in the country, which is in addition to the physical store, authorised sellers and third-party retailers that the customers have access to.

“At Apple, our customer is at the centre of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections,” said Karen Rasmussen, Apple’s head of Retail Online. “With the Apple Store app, customers will discover a new and seamless way to shop for all our incredible products, receive personalised support, and really experience the best of Apple,” she added.

The Apple Store app also has a bunch of customisations of users in India. For instance, it has a products tab, which allows users to explore Apple’s lineup of devices and accessories, learn about trade-in programs, and access financing options. There is also a For You tab, which shows tailored recommendations and a quick-access section for saved or favourited items.

After a purchase, customers can connect with Apple Specialists for online Personal Setup sessions, access tips via short videos, or join Today at Apple sessions at local stores to unlock their devices’ full potential.

The app also brings Apple’s customisation features to India, allowing users to engrave devices such as AirPods, iPads, and Apple Pencils with names, initials, or emojis in various languages. Customers can also configure Macs with upgraded specifications or personalise their Apple Watch orders.