Arattai usage record higher

11-Oct-2025

.

Arattai, the homegrown messaging app by Zoho, has quickly become the talk of the tech town. In just a few weeks, the app has seen a staggering rise in adoption, with daily sign-ups growing by over 100 times in India. 

What started as a quiet internal experiment within Zoho has now turned into one of the most downloaded apps in the country. In fact, the app is emerging as a promising homegrown alternative to global giants like WhatsApp, Telegram, and Signal.