CSK most valued franchise brand says IPL study
After Lucknow Super Giants and Gujarat Titans joined the Indian Premier League (IPL) bandwagon at a premium valuation (collectively ₹12715 crore) in 2021 and the media-rights value tripled last year to ₹48390 crore, it was expected that the brand value of cricket’s most lucrative league would further increase.
![](https://voiceforjustice.ca/uploads/CSK.png)
After Lucknow Super Giants and Gujarat Titans joined the Indian Premier League (IPL) bandwagon at a premium valuation (collectively ₹12715 crore) in 2021 and the media-rights value tripled last year to ₹48390 crore, it was expected that the brand value of cricket’s most lucrative league would further increase.
In a new IPL brand valuation study, the league's brand is estimated to have surged by a massive 80 % ($ 3.2 billion), over the last year.
Riding on the back on the MS Dhoni wave that gripped IPL 2023, its winners’ Chennai Super Kings with a brand valuation of $ 212 million in 2023, who stand at the top of the charts, according to Houlihan Lokey’s study.
There is a massive gap between CSK’s value to Punjab Kings’ (PBKS) $ 90 million – new teams LSG and GT are not considered in the comparison - giving an account of the disparity in brand value that exists between top and bottom-placed IPL teams.
“We are not valuing the business. We are valuing the brand, which is a subset,” explained Harsh Talikoti, Vice President, Corporate Valuation Advisory Services, HL.