CSK most valued franchise brand says IPL study

After Lucknow Super Giants and Gujarat Titans joined the Indian Premier League (IPL) bandwagon at a premium valuation (collectively ₹12715 crore) in 2021 and the media-rights value tripled last year to ₹48390 crore, it was expected that the brand value of cricket’s most lucrative league would further increase.

After Lucknow Super Giants and Gujarat Titans joined the Indian Premier League (IPL) bandwagon at a premium valuation (collectively ₹12715 crore) in 2021 and the media-rights value tripled last year to ₹48390 crore, it was expected that the brand value of cricket’s most lucrative league would further increase.

In a new IPL brand valuation study, the league's brand is estimated to have surged by a massive 80 % ($ 3.2 billion), over the last year.

Riding on the back on the MS Dhoni wave that gripped IPL 2023, its winners’ Chennai Super Kings with a brand valuation of $ 212 million in 2023, who stand at the top of the charts, according to Houlihan Lokey’s study.

There is a massive gap between CSK’s value to Punjab Kings’ (PBKS) $ 90 million – new teams LSG and GT are not considered in the comparison - giving an account of the disparity in brand value that exists between top and bottom-placed IPL teams.

“We are not valuing the business. We are valuing the brand, which is a subset,” explained Harsh Talikoti, Vice President, Corporate Valuation Advisory Services, HL.