Meta to offer a Twitter alternative with Threads

Meta is poised to unveil a new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk.

Meta is poised to unveil a new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk.

A listing for the app, called Threads, appeared on Apple’s App Store, indicating it would debut as early as Thursday. It is billed as a “text-based conversation app” that is linked to Instagram, with the listing teasing a Twitter-like microblogging experience.

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” the listing said.

Instagram users will be able to keep their user names and follow the same accounts on the new app, according to screenshots displayed on the App Store listing. Meta declined to comment on the app.