BCCI releases list of brand categories banned from being Indian cricket teams' title sponsor

The Board of Control for Cricket in India (BCCI), on Wednesday, invited tender applications for Indian cricket teams' - men, women and age group teams - title sponsors. BCCI's contract with ed-tech company BYJU'S ended in the last financial year, effectively meaning, the Indian cricket teams are without a title sponsor currently.

The Board of Control for Cricket in India (BCCI), on Wednesday, invited tender applications for Indian cricket teams' - men, women and age group teams - title sponsors. BCCI's contract with ed-tech company BYJU'S ended in the last financial year, effectively meaning, the Indian cricket teams are without a title sponsor currently.

The effect of it did not seem noticeable in the World Test Championship final as in ICC tournaments, teams are not allowed to sport the title sponsor on their chest. That shifts to the right or left hand. In the case of Australia, they had the logo of their kit manufacturer Asics on the right arm while the logo of their title sponsors - Qantas Airlines - shifted to the left arm. But for India, they only had Adidas - their kit sponsor.

BCCI shared a list of brand categories which are banned from applying for Indian cricket teams' title sponsorship.

In Annexure B of the document, BCCI listed the following brand categories which are banned:
(A) Athleisure and Sportswear Manufacturer;

(B) Alcohol Products;

(C) Betting;

(D) Cryptocurrency;

(E) Real Money Gaming (Except Fantasy Sports Gaming);

(F) Tobacco; and

(G) one which is likely to offend public morals such as, including but not limited to, pornography.