Apple is working on its own electric vehicle
Apple's long-anticipated electric vehicle project, codenamed Project Titan, is back in the spotlight with a new release date set for 2028.
Apple's long-anticipated electric vehicle project, codenamed Project Titan, is back in the spotlight with a new release date set for 2028. The project, which commenced in 2015, has faced numerous setbacks and executive turnover, with the company initially aiming for a fully autonomous vehicle without a steering wheel. However, recent reports from Bloomberg suggest a shift in strategy towards a more realistic approach.
Kevin Lynch, Apple's Vice President, has been leading Project Titan since 2021, and under his guidance, the company has adjusted its vision for the electric vehicle. The ambitious plan for a completely autonomous car without driver intervention has been scaled back, with the 2028 Apple car expected to offer limited autonomy features similar to those found in other electric vehicles, notably Tesla. The revised plan positions the Apple car as a Level 2+ system, requiring drivers to remain attentive and ready to take control, resembling Tesla's Autopilot system.
The decision to move away from the initial Level 4 autonomy goal reflects Apple's acknowledgment of the challenges and regulatory constraints associated with fully autonomous driving. However, sources suggest that the company may explore opportunities to enhance autonomy through future software updates, aligning with the evolving international regulatory landscape.