Where are India's ultra-rich families investing in 2025?

30-Jun-2025

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A new EY–Julius Baer report, The Indian Family Office Playbook, reveals that many family offices are moving away from traditional wealth preservation and diving into global markets, private credit, and real assets.

Family offices help manage everything from global investing and succession to philanthropy and compliance. India is now home to over 300 family offices—up from just 45 in 2018. And while 25% of them still put capital preservation front and centre, the big picture is clear: diversification is in, and legacy-building is taking centre stage.

“Families now seek efficiency, transparency, and global access—all of which require a more structured approach,” said Surabhi Marwah, Co-leader of Private Tax and Partner at EY India. “The Indian family office ecosystem is at an inflection point where wealth preservation alone is no longer enough.”

“Family offices are increasingly catering to first-generation entrepreneurs who are more risk-tolerant and open to emerging sectors,” said Umang Papneja, CEO of Julius Baer India. “As the scale and complexity of wealth grow, there’s a stronger focus on strengthening governance, growing asset value and planning for legacy succession.”