YouTube says it will remove videos in India that have clickbait titles and thumbnails

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YouTube is stepping up its fight against misleading content, especially in India. The platform recently announced that it will be cracking down on videos with misleading titles and thumbnails, often called "egregious clickbait."

This is part of YouTube's ongoing effort to ensure viewers have a trustworthy experience when they visit the platform, particularly for news and current events. What does this mean for creators? Essentially,

YouTube plans to increase enforcement against videos whose title or thumbnail promises something the actual video does not deliver.

YouTube will start rolling out stricter measures in India over the coming months. The company explained that this gradual rollout will give creators time to adapt to the new rules. Initially, YouTube will focus on removing videos that violate the new policy without issuing strikes against creators' channels.

The goal is to educate creators and help them adjust their content to align with the updated guidelines. One of the reasons for starting this enforcement in India is the high volume of news and current events-related content uploaded by Indian creators.

As YouTube's user base in India continues to grow, the platform wants to ensure that viewers are not being misled by sensational or dishonest titles and thumbnails.