MakeMyTrip records 97% surge in spiritual tourism

MakeMyTrip, the online travel platform, has reported a remarkable 97 per cent growth in searches for spiritual destinations over the past two years (CY 23 Vs CY 21) with the spotlight on Ayodhya ahead of the Ram Mandir consecration ceremony on January 22.

MakeMyTrip, the online travel platform, has reported a remarkable 97 per cent growth in searches for spiritual destinations over the past two years (CY 23 Vs CY 21) with the spotlight on Ayodhya ahead of the Ram Mandir consecration ceremony on January 22.

Ayodhya stands out with an astonishing 585 per cent surge in searches amongst the top 10 pilgrimage and spiritual spots experiencing increased interest.

In the comparative analysis of popular spiritual destinations from CY 23 to CY 21, the top 10 locations showcasing substantial growth include Ujjain (359 per cent), Badrinath (343 per cent), Amarnath (329 per cent), Kedarnath (322 per cent), Mathura (223 per cent), Dwarkadhish (193 per cent), Shirdi (181 per cent), Haridwar (117 per cent), and Bodh Gaya (114 per cent).

On-platform searches for Ayodhya from within India have surged by an astounding 1806 per cent since the official announcement of the temple's inauguration.